weibo social media

In a different study, a group of researchers from Hong Kong used Sina Weibo data to analyse misinformation. Chinese social media weibo is a microblogging platform for information and discover interesting stories relating to the latest trends or entertainment. – Luna Ding, Creative Commons Attribution 3.0 Unported, Analytics dashboard for industry intelligence. Weibo is one of the leading social media platforms in China. Sina Weibo. Objective: This study aims to characterize the knowledge, attitudes, and behaviors of social media users located at the initial epicenter of the outbreak by analyzing data from the Sina Weibo platform in Chinese. In the Weibo case, it was decided to limit the level of contact between the project’s AI and potential sufferers. PNG (72dpi) kosiar175801 Send Message. (Yicai Global) Jan. 15 -- Chinese major social media platform Weibo has again been punished by regulators for its failure to crack down on pornographic content, according to a government notice today. Weibo is a great medium for businesses to improve brand recognition and brand loyalty. This growth can be attributed to a large shift in video consumption in Chinese consumers, with daily average views surpassing 2 billion for Weibo, in the fourth quarter of 2016. These sites are subject to harsh censorship with certain subjects not being allowed to be discussed at all. In 2014, a British project used a similar tool, Samaritans radar, to guard against potential mental illness. Little is understood about which COVID-19 conspiracy theories are popular on Chinese social media, how this differs from misinformation on US social media, says an observer. With Weibo, users can upload videos, images, and gifs. Weibo’s rise to success stemmed from China online censorship ban, preventing access to multiple online western based platforms including Facebook, Twitter, Google, just to name a few. The Chinese platform connects users based on their focus and interests as opposed to relationships e.g. Weibo … Another difference from studies of Twitter and Facebook is the emoji feature on Weibo and the ease of using this response, along with ‘likes’ to understand people’s tendencies and trends in expressing emotions in response to events or posts. Top 3 news sources of Chinese social media users are web portal, search engine and Weibo. At the start of 2018, it surpassed the US$30 billion market valuation mark for the first time. Canada, © 2019 Periphery Digital. Akin to a cross-breed of Twitter and Facebook, it is a standout amongst the most famous online platforms in China, being used by more than 30% of Internet clients. His team aims to use this algorithm, combined with their training in psychology to identify people at high risk of suicide and reach out to provide the support they need. Weibo is the second most popular social media in China with its user base nearing 500 million users. Sina Weibo (新浪微博), often simply called ‘Weibo’ (pronounce as way-bo), is one of the biggest social media platforms of China.‘Weibo’ literally means ‘micro-blog.’ Weibo is often explained as the Chinese equivalent of Twitter or Facebook, two services that are blocked in mainland China. In March 2014, the numbers of Weibo's total reached users on PC and mobile device were 290 million and 106 million respectively; and they are growing stably nowadays according to data from iResearch. It was launched by Sina Corporation in 2009, and has 503 million registered users by 2012, with about 100 million messages posted each day. They collected both Twitter and Weibo data to understand the levels and spread of Ebola misinformation in 2013-2014. Since Zoufan’s last post, other Weibo users found her account and began to share their stories of depression as comments. This year, you can raise your own lucky cow (福牛) for Chinese New Year on Weibo. Just as notable, most Chinese social media activity happens on mobile: QQ is mainly accessed by phone, as is the second leading network, Sina Weibo, which boasts 60%+ mobile usage. 7,316 Number of Organizations • $256.8B Total Funding Amount • 5,831 Number of Investors. 5 likes. But watch out, Douyin respectively TikTok, the Chinese short video apps, is starting to catch up fast! Live video streams can be seen as a large contributor to this growth. Influenced by its parent company Sina, Weibo has integrated with other services from Sina such as Email, Website Apps and games. In this post Shulin Hu describes how researchers have used data from Weibo, China’s second most popular social media platform, to undertake a variety of research projects and provides resources for researchers looking to use Weibo as a tool for social … Visit our sister blog LSE Review of Books. Tagged under Sina Weibo, Social Media, Sina Corp, Social … Weibo’s concept changes the history of social media in China and remains a major turning point in Chinese society. In March 2014, Sina Corpor… Your email address will not be published. ! Social media research in the global north is primarily focused on western social media platforms, notably Twitter and Facebook. Although the rise of WeChat in recent years has put pressure on Weibo , it’s still experiencing impressive growth and keeps developing and offering powerful functions which is unique and irreplaceable among all the Chinese social media platforms. To find out more about cookies and change your preferences, visit our, Series: Rapid Response Publishing in Covid Times, Subscribe to the Impact Blog via Email or RSS, the National Library of China announced that it will archive all public posts on Weibo for non-commercial uses, it briefly went quiet during the lunar night, http://vis.pku.edu.cn/weibova/weiboevents/index.html, http://www.weiboreach.com/index-main.html, https://github.com/Lab41/sunny-side-up/wiki/Chinese-Datasets, http://networkrepository.com/soc_sinaweibo.php, http://coai.cs.tsinghua.edu.cn/hml/dataset/, https://archive.ics.uci.edu/ml/datasets/microblogPCU, https://aminer.org/data-sna#Weibo-Net-Tweet, https://hub.hku.hk/cris/dataset/dataset107483, How researchers around the world are making use of Weibo data, Iscriversi a Weibo è semplice - CHINA COMMUNICATION, Is We Media changing Journalism in China? Back in 2015, rules making it mandatory to register real names with accounts made many feel accountable in an environment meant to promote conversation. A similar version of this post appeared on the SAGE Ocean Blog as, How researchers around the world are making use of Weibo data. One application of the API, was undertaken by a team of researchers from Wuhan University, who used the API to extract information about hot spots and movements across the city to help with urban planning. Lists Featuring This Company. While officially a”micro-blogging” site, it is a stylized hybrid of Twitter and Facebook , and draws more than 30% of Internet users in the mainland. In the West, social media platforms such as Facebook and Twitter are obvious choices for social marketing – but in China, they are blocked. Weibo is one of the leading social media platforms in China. Since the start of 2020, Weibo has been used by more than 50% of China’s internet population with over 550 million monthly active users. Many thought that this would lead to an eventual decline in Weibo users. Official Social Media Accounts The content in this website is accurate at the time of publication but may be subject to change without notice. Although China’s social media landscape has seen the rising popularity of new social apps and sites, Weibo is still the number one platform for the entertainment industry. Sina Weibo is a Chinese microblogging website. Content marketing (KOLs and celebrities) If you want to go viral on social media or gain a mass audience in China, get on Weibo, China’s Twitter and now the country’s most popular microblogging site. Weibo user jwl986. In this weeks’ blog article by Tenba Group, we take a deep dive into Sina Weibo, the second-largest social media platform in China. On Weibo, @Yutu has over 730,000 followers and posts updates and news of its discoveries, as well as cute cartoons about its history and generally about the universe, explaining complex concepts in a visual way. Sina Weibo is a Chinese microblogging (“weibo”) site. By Coco Gao China Market China Social Social March 25, 2019 In a previous article , we discussed Weibo’s advantages in content creation, consumption, and engagement. The most popular social media platforms by marketers and advertisers are WeChat, Weibo, and Douyin. Feng Xian used it to study @Yutu, the Weibo account for the rover that reached the Moon in December 2013. Weibo is one of the leading social media that allows people to create, share, and discover content online. Weibo (微博 wēi bó) is a general term for microblogging, but normally understood as Chinese-based mini-blogging services, including social chat sites and platform sharing.. Weibo services makes it possible for internet users to set up real-time information sharing communities individually, and upload and update information. Sina Weibo has brought huge impact to… She was suffering from a major depressive disorder, and shortly after – committed suicide. On other social media platforms, there are also many misogynic bloggers combining racist narrative with their anti-feminist thinking. Like WeChat, Weibo is another platform brands commonly use for social media marketing in China. Objective: This study aims to characterize the knowledge, attitudes, and behaviors of social media users located at the initial epicenter of the outbreak by analyzing data from the Sina Weibo platform in Chinese. In a similar study about emotional states on Weibo, Sinan Yang & Jian Xu used BDP (A free online tool to help users deal with databases) to visualise the flow in polarity over time and quickly detect the location of peaks and wanes in the general population’s emotional state. Weibo has a powerful ability, due to its large sample size, to study and track sentiment, affective states, online behaviours, and communications within the Chinese socio-cultural context. 2.5 Summary 2.5.1 Summary Current study on the impact of Weibo social media campaigning upon the buying intention of luxury brands among young Chinese consumers conducting further researches on the application of social media campaigning and its influence on the performance of luxury brands. She graduated from Communication University of China, majoring in journalism and communication. The boom in China's social media is forcing the country to open up, but critics argue it is a poor replacement for real change. Weibo user jwl986. Note: This article gives the views of the author, and not the position of the LSE Impact Blog, nor of the London School of Economics. Feng Xian collated the data from the reviews and reposts and extracted the characters relating to emotional expressions as well as the emojis. He found that 60% of the users post compliments about its joyful ‘personality’ and 19% of users were encouraging the rabbit/rover to keep going (as if it were a real person) when the rover itself was facing technical problems on the Moon. Chinese internet users have access to extremely sophisticated and powerful social media platforms such as WeChat, Weibo, Youku, Little Red Book and Douyin. While it is true that WeChat has outpaced Weibo’s growth, they fulfill two different actions. The researchers had to write a script to scrape Weibo data, as an API was not available at the time. To date they have found 4222 users with depressive disorders and provided further advice for them. On other social media platforms, there are also many misogynic bloggers combining racist narrative with their anti-feminist thinking. 512x512. Vancouver, BC, V6B 0P4 Being one of China’s largest open platforms it is a perfect medium for Businesses to connect with their consumer base. ... Weibo has since introduced a … Weibo’s rise to success stemmed from China online censorship ban, preventing access to multiple online western based platforms including Facebook, Twitter, Google, just to name a few. Image Credit, Rabbits watching the moon via Public Domain Vectors. Sina Weibo Social Media Sina Corp Social Network, Social Media is a 512x512 PNG image with a transparent background. There are many more studies and research teams using Sina Weibo data, analysing behaviours, trends and the spread of information through the network. In recent years Weibo has shown significant growth, even with the growth of WeChat. It’s hard to remember now, as social media have completely reframed how we interact with the web, but Weibo once seemed poised to have a … Any user can create and post a feed and attach multi-media and long-form content. Technology Our coverage of key technology PR trends and challenges from around the world of digital communications. Sina Weibo is a China's microblogging website. It provides a […] This caught the attention of Tingshao Zhu and his colleagues from the Chinese Institute of Psychology, who started investigating this case and devising a strategy for how they could use the Weibo data to connect with patients and prevent other suicides. When one talks about Chinese social media it is difficult to keep WeChat out of the conversation – it is in fact, crucial to understand that both Weibo and WeChat are able to co-exist. In the current context of Covid-19, lifelogs preset an enormous opportunity to develop an online history, which can then be used in similar ways to understand the spread of virus and its social effects. As of Q4 2019, it has over 516 million monthly active users (compared to Twitter’s 300 million), making it only the second largest social media platform in China after WeChat. 1 237 3 4 471 6 0 464 4 0 373 4 0 382 5 Luxury consumption refers to the consumption … Sina Weibo is the second most popular social media platform in China and called China’s Twitter. Weibo is a social media platform for microblogging. Yutu literally means “jade rabbit”, which refers to the pet rabbit of the Moon goddess in Chinese mythology. Learn here how to use Weibo for your social media marketing in China. Since the start of 2020, Weibo has been used by more than 50% of China’s internet population with over 550 million monthly active users. Let's take a look at how the behavior differs between Weibo users and social media users. © 2020 Periphery Digital. Businesses can also gain insight from consumers through Weibo. While the government still maintains a level of censorship over Weibo, the site has become a place for people to initiate conversation ranging from daily activities to pointing out corruption. E ver wanted to raise a digital cow? At present, many Western social media sites in China have been blocked, such as Facebook and Twitter in 2009, and have been replaced by Chinese government run alternatives such as Renren (a Chinese Facebook) and Weibo (a version of Twitter). The reposting level also indicates a high penetration of Weibo content, from its targeted audience to potential audiences. Although for a period of time Weibo saw a declining user base, the application has revitalized itself, reaching a higher user base and higher stock value then Twitter. In fact, a good number of sites and mobile apps are integrated with social and networking features including e-commerce platforms like Taobao , online video platforms , and news apps such as Toutiao . So they built an algorithm, trained with manually tagged data from the responses to the Zoufan posts, to recognize people at high risk of suicide among numerable updates on Weibo and classify the severity automatically. 4. friends, colleagues and family. Sina Weibo, released in 2009, is a Chinese social media website and mobile application. The Chinese platform connects users based on their focus and interests as opposed to relationships e.g. The researcher classified the reposting on the microblog to six layers: the direct reposting number is 2231 (40%), the secondary reposting number is 1780 (32%), and the next four are 735 (13%), 231 (4%), 111 (2%), 490 (9%), indicating that after original reposts by some users, their friends will keep forwarding it based on social relationship circle. In the West, social media platforms such as Facebook and Twitter are obvious choices for social marketing – but in China, they are blocked. Please note therefore that these documents may not always contain the most up-to-date information. Although the API made their data collection easier, they were faced with the challenge of having to request permission from users for this type of data. It allows people to create, distribute, and discover Chinese-language content. It combines the means of public self-expression in real time with a powerful platform for social interaction, content aggregation and content distribution. #254-60 Smithe St In 2014 Weibo released an official and free API for its raw data, a practical (and English) step-by-step guide to using the API is available here. It should be noted that using this kind of highly sensitive data runs the very real risk of invading peoples privacy. To accept cookies, click continue. Shulin Hu is a MSc student from the Digital Humanities programme at University College London, where she worked with the SAGE Ocean team. Chinese internet users have access to extremely sophisticated and powerful social media platforms such as WeChat, Weibo… Due to the conversational environment that Weibo pushes, brands can see what customers want and initiate real conversation with these consumers. A sign of the social media platforms importance, in April 2019, the National Library of China announced that it will archive all public posts on Weibo for non-commercial uses. Sina Weibo Social Media, Social Media PNG. BTS’s Official Social Media Links Posted on June 19, 2017 June 19, 2017 by BTS Forever♥ Official Website: (Includes Official Merch Shop & Lots of other awesome stuff! In comparison to WeChat, Weibo has a lot more hands-on channels, including posting comments, music, live streaming and e-commerce. The only caveat being, in today’s online environment, those in the online community have a higher standard towards content. Weibo combines the means of public self-expression in real-time with a powerful platform for social interaction, content aggregation, and content distribution. Data collection tools/applications for Weibo: Datasets of Weibo (mainly for academic use): https://github.com/Lab41/sunny-side-up/wiki/Chinese-Datasets(Chinese language corpora for sentiment analysis, including 226 million posts on weibo), http://networkrepository.com/soc_sinaweibo.php(Characterizing Tweeting behaviors of weibo users via public data streaming), http://coai.cs.tsinghua.edu.cn/hml/dataset/(About emotional conversation), https://archive.ics.uci.edu/ml/datasets/microblogPCU(Can be used to study machine learning methods), https://aminer.org/data-sna#Weibo-Net-Tweet (Helpful for analysing weibo users’ relationships, including 300,000 original microblogs and 23 million retweets), https://hub.hku.hk/cris/dataset/dataset107483(Sampling timelines of more than 350,000 Chinese microbloggers who have more than 1k followers). This is a list of Weibo celebrities with the most followers as of early 2021. If it recognised negative content published by a user, then it informed the user’s friends in Twitter automatically. Some of them are constantly promoting their Xenophobic ideas while selling PUA (Pickup Artist) courses or bodybuilding programs. The above cases make clear that compared to other social media platforms, Weibo has a powerful ability, due to its large sample size, to study and track sentiment, affective states, online behaviours, and communications within the Chinese socio-cultural context. Why it matters: The clampdown is likely close off the majority of the internet to the platform’s users. friends, colleagues and family. Consequently, having a Weibo marketing strategy is a great avenue for you to target Chinese consumers right where they are. So to generate recognition and loyalty it is important to provide content that is both interesting and engaging. Weibo (also known as Sina Weibo) or 新浪微博 (Xīnlàng Wēibó) is China’s most popular social media website. Her promotional posts receive more than 3,000 likes and 1500 reposts on a regular basis, which is a classic example of a combination of E-commerce (Weibo Window) and social media (Weibo micro-blogging). How to start using Chinese social media sites and Chinese social media apps for your business in 2020? Please review our comments policy if you have any concerns on posting a comment below. Perrey & Spillecke, 2011). (E.g. All Rights Reserved, Privacy Policy Terms & Conditions Sitemap, Download our Real Estate Marketing E-Book, We use cookies to ensure you get the best experience with our website.

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